George School, located in Newtown, Pennsylvania, is a boarding school rooted in the Quaker tradition. As their primary international marketing tool, the school’s website needed…
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Competitor Analysis Projects
John Jay Impact
An annual report is powerful communication when it illuminates the impact of an organization, and John Jay College’s research magazine Impact is a good example. Once a traditional publication full of headshots, lists, and accolades, the college decided to…
St. Mark’s Admission Campaign
What do a 14-year-old and 40-year-old have in common? Not much. Then why are enrollment communications created to speak to both segments simultaneously? Rethinking this traditional approach was the foundation for the…
Tablet Restaurant Menu
You’re hungry. Pull out your mobile device and order something. Translate the print version of your restaurant menu into a…
Subculture Zine
There are so many fascinating people in the world. Research a sub-culture that you want to know more about, make a presentation, and…
Motion Music Poster
If it’s too loud, you’re too old. That statement has no relevance in this project. Design an environmental motion poster without sound that communicates…
Bogus Banknotes
Admit it. You want to be Eric Masters, Willem Dafoe’s character from the movie “To Live and Die in L.A.,†who’s an artist by day and a counterfeiter by night. Design…
Mobile App Prototype
Fake it until you make it or prototype it until you develop it. Create a seamless user experience exemplified through a…
Culture Jammed Labels
Select a product that you love to hate and culture jam it. Design a label system that creates engagement with an audience about a…
Mobile App Trailer
Can an audience fall in love with a digital product? Make an engaging promotional trailer that explains the…